As someone with some background in marketing, I wonder if Philippine gaming, toy, and comic book stores have managed to profile their buyers. Are boys and men still the leading buyer of geeky merchandise? Have the girls caught up, if not actually taken over in terms of contributing to sales? If so, shouldn’t there be official con activities that allow girls – real girls – to play?
For those who have just realized “OMG, REAL FEMALE GAMERS EXIST?!” – for reference–
This is from some observation – having volunteered and organized for cons over the last few years. Lights Out, later renamed Blush Con, a convention for females, have had consistently high attendance over the last few years. GeekFight, a geek trivia night I have been a part of for over a year, has an even number of males and females per teams. If on the small scale, the female buying power has been proven substantial over and over again. So why hasn’t it applied to bigger events – such as the public conventions?
Think I’m kidding? Toycon, one of the most popular local conventions, still had the Gosingfiao girls as one of their main attractions. A number of booths still had booth bitches. The main attraction for the up and coming Laro.Ph gaming con is an FHM model in cosplay.
Con organizers, have any of you taken note of what girls do at cons? Aside from cosplay and shopping, they also conduct meet-ups with their fan groups. If you haven’t already noticed, a number of handmade fan merchandise are made by and sold by female fans, which bring in even more fans. These same girls carved out the time to go to your con, crawl down EDSA on a Mega Sale weekend, wait twenty minutes in line to pay for a ticket, and spend up to the thousands or more on fan merch. We are not the minority. We are a sizable audience.
Where are we in your event line-up?